Sugar & Spice was born from a quest of simplicity and familiarity. In this ever-changing and hectic world, we invite you to escape to a place where traditional simplicity is cherished.
To reimagine a 30 year old legacy, while opening doors to a new customer - the Sugar & Spice identity had a lot of boxes to check. The rustic pie crust and rounded slab serif type on a sunshine yellow was to make the brand still feel familiar and approachable in the face of a new visual identity.